A well-designed and up-to-date website directly reflects the quality of your brand. A customer can't know that you have great products without taking a look. To invite them in, we must first design your showcase in line with current industry trends. This way, a potential buyer will recognize how global your brand appears at their FIRST IMPRESSION even before they make contact with you, as the first impression counts.
For example, a company website is an excellent tool for brands targeting 'businesses' as their audience, known as B2B. Why would a company that is already keeping up with the trends of the digital age want to partner with another company that has an outdated website? Your website is your digital business card, your most significant visibility.
Another example is companies following the B2C model, targeting 'end consumers.' They sell their products through e-commerce websites. However, due to the negative impression the website leaves, a significant portion of end consumers leaves the website without even looking at the products. Your website is the most crucial step in creating a successful online presence for your company.
For corporate websites, technical details are of great importance, such as the smooth functionality of the website on mobile devices, a strong security infrastructure, and for e-commerce websites, the flawless operation of the payment system after adding the product to the cart. It is highly advisable to collaborate with an experienced development team in the field of software development. Nevertheless, one should not neglect the BRAND IMAGE!